diff --git a/util/gconv/gconv_struct.go b/util/gconv/gconv_struct.go
index 5d48e015a..ac302b8fc 100644
--- a/util/gconv/gconv_struct.go
+++ b/util/gconv/gconv_struct.go
@@ -57,6 +57,13 @@ func Struct(params interface{}, pointer interface{}, mapping ...map[string]strin
 		return fmt.Errorf("invalid params: %v", params)
 	}
 
+	// UnmarshalValue.
+	// Assign value with interface UnmarshalValue.
+	// Note that only pointer can implement interface UnmarshalValue.
+	if v, ok := pointer.(apiUnmarshalValue); ok {
+		return v.UnmarshalValue(params)
+	}
+
 	// Using reflect to do the converting,
 	// it also supports type of reflect.Value for <pointer>(always in internal usage).
 	elem, ok := pointer.(reflect.Value)
@@ -71,6 +78,7 @@ func Struct(params interface{}, pointer interface{}, mapping ...map[string]strin
 		}
 		elem = rv.Elem()
 	}
+
 	// It automatically creates struct object if necessary.
 	// For example, if <pointer> is **User, then <elem> is *User, which is a pointer to User.
 	if elem.Kind() == reflect.Ptr {
@@ -79,14 +87,19 @@ func Struct(params interface{}, pointer interface{}, mapping ...map[string]strin
 			elem.Set(e.Addr())
 			elem = e
 		} else {
-			// Assign value with interface Set.
-			// Note that only pointer can implement interface Set.
-			if v, ok := elem.Interface().(apiUnmarshalValue); ok {
-				v.UnmarshalValue(params)
-				return nil
-			}
+			elem = elem.Elem()
 		}
 	}
+
+	// UnmarshalValue.
+	// Assign value with interface UnmarshalValue.
+	// Note that only pointer can implement interface UnmarshalValue.
+	if elem.Kind() == reflect.Struct {
+		if v, ok := elem.Addr().Interface().(apiUnmarshalValue); ok {
+			return v.UnmarshalValue(params)
+		}
+	}
+
 	// It only performs one converting to the same attribute.
 	// doneMap is used to check repeated converting, its key is the real attribute name
 	// of the struct.
diff --git a/util/gconv/gconv_z_unit_struct_test.go b/util/gconv/gconv_z_unit_struct_test.go
index 956259db5..2c43e7b68 100644
--- a/util/gconv/gconv_z_unit_struct_test.go
+++ b/util/gconv/gconv_z_unit_struct_test.go
@@ -805,3 +805,35 @@ func Test_Struct_CatchPanic(t *testing.T) {
 		t.AssertNE(err, nil)
 	})
 }
+
+type MyTime struct {
+	time.Time
+}
+
+type MyTimeSt struct {
+	ServiceDate MyTime
+}
+
+func (st *MyTimeSt) UnmarshalValue(v interface{}) error {
+	m := gconv.Map(v)
+	t, err := gtime.StrToTime(gconv.String(m["ServiceDate"]))
+	if err != nil {
+		return err
+	}
+	st.ServiceDate = MyTime{t.Time}
+	return nil
+}
+
+func Test_Struct_UnmarshalValue(t *testing.T) {
+	gtest.C(t, func(t *gtest.T) {
+		st := &MyTimeSt{}
+		err := gconv.Struct(g.Map{"ServiceDate": "2020-10-10 12:00:01"}, st)
+		t.Assert(err, nil)
+		t.Assert(st.ServiceDate.Time.Format("2006-01-02 15:04:05"), "2020-10-10 12:00:01")
+	})
+	gtest.C(t, func(t *gtest.T) {
+		st := &MyTimeSt{}
+		err := gconv.Struct(g.Map{"ServiceDate": nil}, st)
+		t.AssertNE(err, nil)
+	})
+}