diff --git a/notebook-renderer-sample/.vscode/launch.json b/notebook-renderer-sample/.vscode/launch.json
index a105960d..186617b5 100644
--- a/notebook-renderer-sample/.vscode/launch.json
+++ b/notebook-renderer-sample/.vscode/launch.json
@@ -8,10 +8,12 @@
           "request": "launch",
           "runtimeExecutable": "${execPath}",
           "args": [
-              "--extensionDevelopmentPath=${workspaceFolder}"
+            "--extensionDevelopmentPath=${workspaceFolder}",
+            "--folder-uri=${workspaceFolder}/sample/",
+            "${workspaceFolder}/sample/sample.ipynb"
           ],
           "outFiles": [
-              "${workspaceFolder}/dist/**/*.js"
+              "${workspaceFolder}/out/**/*.js"
           ],
           "preLaunchTask": "npm: webpack"
       }
diff --git a/notebook-renderer-sample/.vscode/tasks.json b/notebook-renderer-sample/.vscode/tasks.json
new file mode 100644
index 00000000..0a927d3d
--- /dev/null
+++ b/notebook-renderer-sample/.vscode/tasks.json
@@ -0,0 +1,14 @@
+{
+	"version": "2.0.0",
+	"tasks": [
+		{
+			"type": "npm",
+			"script": "webpack",
+			"problemMatcher": [
+				"$ts-webpack"
+			],
+			"label": "npm: webpack",
+			"detail": "webpack --mode development"
+		}
+	]
+}
\ No newline at end of file
diff --git a/notebook-renderer-sample/.vscodeignore b/notebook-renderer-sample/.vscodeignore
index 61e4d768..0e8648f9 100644
--- a/notebook-renderer-sample/.vscodeignore
+++ b/notebook-renderer-sample/.vscodeignore
@@ -10,3 +10,7 @@ vsc-extension-quickstart.md
 **/*.map
 **/*.ts
 **/*.tsbuildinfo
+node_modules/**
+notebook-renderer-sample.gif
+sample/**
+*.vsix
\ No newline at end of file
diff --git a/notebook-renderer-sample/README.md b/notebook-renderer-sample/README.md
index 26bf61cd..0ac2e105 100644
--- a/notebook-renderer-sample/README.md
+++ b/notebook-renderer-sample/README.md
@@ -4,12 +4,20 @@ Demonstrates a custom [notebook renderer](https://code.visualstudio.com/api/exte
 
 This starter includes:
 
- - 🖥️ TypeScript code to create a simple `NotebookOutputRenderer`
- - 📦 A Webpack build for the renderer
- - 🎨 CSS modules support
+- 🖥️ TypeScript code to create a simple `NotebookOutputRenderer`
+- 📦 A Webpack build for the renderer
+- 🎨 CSS modules support
 
-### Running this Sample
+## Running this Sample
+
+Ensure you have a Python installed to actually run the sample and invoke the renderer.
 
  1. `cd notebook-renderer-sample`
- 1. `code-insiders .`: Open the folder in VS Code Insiders
+ 1. `code .`: Open the folder in VS Code Insiders
  1. Hit `F5` to build+debug
+ 1. Run the sample notebook
+ 1. Switch the output rendering by clicking [...] button next to the cell output and then _Change Presentation_
+
+When you select the `x-application/github-issues`, the custom renderer will be invoked.
+
+![Notebook cell output renderer demo](notebook-renderer-sample.gif)
diff --git a/notebook-renderer-sample/notebook-renderer-sample.gif b/notebook-renderer-sample/notebook-renderer-sample.gif
new file mode 100644
index 00000000..eb915eea
Binary files /dev/null and b/notebook-renderer-sample/notebook-renderer-sample.gif differ
diff --git a/notebook-renderer-sample/package.json b/notebook-renderer-sample/package.json
index ef3bd3c7..db0f1c2d 100644
--- a/notebook-renderer-sample/package.json
+++ b/notebook-renderer-sample/package.json
@@ -11,6 +11,10 @@
   "categories": [
     "Other"
   ],
+	"repository": {
+		"type": "git",
+		"url": "https://github.com/Microsoft/vscode-extension-samples"
+	},
   "contributes": {
     "notebookRenderer": [
       {
diff --git a/notebook-renderer-sample/sample/sample.ipynb b/notebook-renderer-sample/sample/sample.ipynb
new file mode 100644
index 00000000..645e69ed
--- /dev/null
+++ b/notebook-renderer-sample/sample/sample.ipynb
@@ -0,0 +1,147 @@
+{
+ "cells": [
+  {
+   "cell_type": "markdown",
+   "metadata": {},
+   "source": [
+    "# Directing notebook cell execution output to a custom VS Code notebook renderer\n",
+    "\n",
+    "Switch the cell output rendering by clicking on the [...] button next to the cell output and then _Change Presentation_. When you select the `x-application/github-issues`, the custom renderer will be invoked.\n",
+    "\n",
+    "If you are getting _Renderer not available_ message, you are not running/debugging this sample extension.\n",
+    "\n",
+    "## Using `IPython.display.display` function and mimetypes"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": 1,
+   "metadata": {},
+   "outputs": [
+    {
+     "data": {
+      "application/json": [
+       {
+        "body": "Bug A description...",
+        "title": "Bug A",
+        "url": "https://github.com/project/repo/issue/123"
+       },
+       {
+        "body": "Bug B description...",
+        "title": "Bug B",
+        "url": "https://github.com/project/repo/issue/456"
+       }
+      ],
+      "text/html": [
+       "<h1>[html] Bug A, Bug B</h1>"
+      ],
+      "text/plain": [
+       "[plain] https://github.com/project/repo/issue/123, https://github.com/project/repo/issue/456"
+      ],
+      "x-application/github-issues": "[{\"url\": \"https://github.com/project/repo/issue/123\", \"title\": \"Bug A\", \"body\": \"Bug A description...\"}, {\"url\": \"https://github.com/project/repo/issue/456\", \"title\": \"Bug B\", \"body\": \"Bug B description...\"}]"
+     },
+     "metadata": {},
+     "output_type": "display_data"
+    }
+   ],
+   "source": [
+    "from IPython import display\n",
+    "import json\n",
+    "\n",
+    "issues = [{\n",
+    "        \"url\": \"https://github.com/project/repo/issue/123\",\n",
+    "        \"title\": \"Bug A\",\n",
+    "        \"body\": \"Bug A description...\"\n",
+    "    },\n",
+    "    {\n",
+    "        \"url\": \"https://github.com/project/repo/issue/456\",\n",
+    "        \"title\": \"Bug B\",\n",
+    "        \"body\": \"Bug B description...\"\n",
+    "    }]\n",
+    "\n",
+    "display.display({\n",
+    "    \"x-application/github-issues\": json.dumps(issues),\n",
+    "    \"application/json\": json.dumps(issues, indent=2),\n",
+    "    \"text/html\": \"<h1>[html] \" + \", \".join([i[\"title\"] for i in issues]) + \"</h1>\",\n",
+    "    \"text/plain\": \"[plain] \" + \", \".join([i[\"url\"] for i in issues]),\n",
+    "}, raw=True)"
+   ]
+  },
+  {
+   "cell_type": "markdown",
+   "metadata": {},
+   "source": [
+    "# Using the `IPython.display.display` function with an object"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": null,
+   "metadata": {},
+   "outputs": [],
+   "source": [
+    "from typing import List\n",
+    "from dataclasses import dataclass, is_dataclass, asdict\n",
+    "\n",
+    "@dataclass\n",
+    "class GitHubIssue:\n",
+    "    url: str\n",
+    "    title: str\n",
+    "    body: str\n",
+    "\n",
+    "issues = [GitHubIssue(\"https://github.com/project/repo/issue/123\", \"Bug A\", \"Bug A description...\"),\n",
+    "    GitHubIssue(\"https://github.com/project/repo/issue/456\", \"Bug B\", \"Bug B description...\")]\n",
+    "\n",
+    "class DataClassJSONEncoder(json.JSONEncoder):\n",
+    "    \"\"\" Overrides the json serialization of dataclasses \"\"\"\n",
+    "    def default(s, o):\n",
+    "        if is_dataclass(o):\n",
+    "            return asdict(o)\n",
+    "        return super().default(o)\n",
+    "\n",
+    "class GitHubIssues(object):\n",
+    "    def __init__(self, issues: List[GitHubIssue]):\n",
+    "        self.issues = issues\n",
+    "\n",
+    "    def json_dump(self) -> str:\n",
+    "        return json.dumps(self.issues, cls=DataClassJSONEncoder)\n",
+    "\n",
+    "    def _repr_mimebundle_(self, include, exclude):\n",
+    "        return {\n",
+    "            \"text/plain\": \"[plain]\\n\" + \"\\n\".join([i.url for i in self.issues]),\n",
+    "            \"text/html\": \"<h1>[html]</h1>\" + \"\".join(['<li>' + i.title + '</li>' for i in self.issues]),\n",
+    "            \"x-application/github-issues\": self.json_dump(),\n",
+    "        }\n",
+    "\n",
+    "display.display(GitHubIssues(issues))"
+   ]
+  }
+ ],
+ "metadata": {
+  "kernelspec": {
+   "display_name": "Python 3.10.8 64-bit",
+   "language": "python",
+   "name": "python3"
+  },
+  "language_info": {
+   "codemirror_mode": {
+    "name": "ipython",
+    "version": 3
+   },
+   "file_extension": ".py",
+   "mimetype": "text/x-python",
+   "name": "python",
+   "nbconvert_exporter": "python",
+   "pygments_lexer": "ipython3",
+   "version": "3.10.8"
+  },
+  "orig_nbformat": 4,
+  "vscode": {
+   "interpreter": {
+    "hash": "768fe601637759c91db8ec17fe83492f1129ce8f3a2f541ec5a1b5d925da7477"
+   }
+  }
+ },
+ "nbformat": 4,
+ "nbformat_minor": 2
+}